Getting the work you want!
If you’re trying to find your first pitch in a market, or after sending out loads of event applications you still haven’t heard anything back to secure the work you want, you may need to take a look at your promotional materials. Just sending basic email or a text message won’t do it: successful mobile catering businesses apply for work using a promotional pack, which they send to event managers looking to hire traders.
Think of your promotional pack like a CV: it should promote everything about you and your product to prove to an event organiser that your business is the one they need at their event.
Your company story
Tell the event manager who you are, and why you became a mobile caterer. Show your personality and your love for cooking. If you converted your van, or built your own kitchen, then show this. Tell the story of how you started your business or who you first tested your menu on. Your story is what makes your business unique.
Making a solid and outstanding brand will show you are professional and identifiable. Design your logo and use the same fonts and colour scheme on all marketing things. Put this on your promo pack cover page and keep it consistent on all online pages too. If this isn’t something that you’re good at then pay someone who can do it for you.
I paid a designer to produce our logo and since then our brand has been on everything we do. The freedom of creating a brand is one of the reasons I started Vive La Crepe, remember that your brand is more than a logo.
This is often an important issue for event managers and should be at the top of your agenda. Tell them how you make your business sustainable, from recycling food waste to using compostable packaging. Be sure to shout about how your business is greener than the rest. If you use products from your local butcher, farm or mill let them know.
Did you pick up a recipe while you were travelling? Did your mum teach you to cook when you were five years old? Tell them. Use descriptive language about flavours and dishes. The more an organiser can invest in your story, the more likely you will be to stand out from the rest of the applications they get.
Make sure photos of your unit are taken when there is a queue of customers. Empty fields around your unit make it look unpopular and rubbish. The better the quality, the more professional you will look. Photos of your food being cooked, prepared and eaten are really important too. Get some great “Insta” picks of your products so the event manager knows what to expect. And no stock photos! They may be copyrighted.
Ultimately your pack should take no more than 3 to 4 minutes to read, make sure you sell all of the best things about your street food unit. If it’s a long read they’ll get bored or may only have time to skim through and will miss the best bits.